Industry & Local Market Context

According to research, Thailand's fleet management market is projected to grow at a CAGR of 12.59 % from 2024 to 2032, reaching a market size of USD 197.81 million in 2024. Meanwhile, Thailand's broader automotive IoT segment is expected to expand at an annual rate of 7.98 % between 2025 and 2029, culminating in a market volume of USD 1.13 billion by 2029, based on Statista's report. This growth is driven by government initiatives to digitize transport, rising e‑commerce demand, and a push for improved road safety.

Challenge

Despite growth opportunities, Thailand recorded a road traffic death rate of 25.4 per 100,000 population in 2021—among Asia's highest, highlighting critical safety risks on highways and secondary roads. In addition, fuel represents up to 40 % of total fleet operating costs, straining margins amid volatile oil prices. Client T sought a solution to enhance driver safety and curb fuel expenses without disrupting operations.

BSJ Technology Solution

Client T deployed the ED02R AI-powered MDVR across its entire fleet. The device provides 4‑channel 1080P/720P video recording, real-time upload and playback, and integrated ADAS, DMS, and BSD to alert drivers to potential hazards proactively. Automatic data protection ensures pre‑incident footage is uploaded to the cloud immediately following any collision or disk failure, preserving critical evidence. Additionally, MDVR systems offer fleet managers complete visibility into driver behavior and incident contexts.

Implementation

• Timeline: Full installation on 3000 vehicles completed in 6 weeks.
• Installation: Hardware fitment—including power wiring, camera mounting, and antenna placement—took 1–2 hours per vehicle.
• Training & Integration: A 2‑day workshop trained drivers and maintenance staff on device operation and cloud‑platform use. The ED02R units were seamlessly integrated with the client's telematics dashboard for unified monitoring.
• Support: On‑site technical assistance ensured calibration of ADAS sensors and confirmation of upload intervals.

Results & ROI

1. Fuel Savings: Achieved a 15 % reduction in fuel costs within 3 months, in line with industry reports of 10–20 % savings from telematics adoption. 2. Accident Reduction: Recorded a 25 % drop in at‑fault incidents over the first half‑year, reflecting global averages of 20–30 % fewer accidents post‑telematics implementation. 3. Rapid ROI: Client T realized a positive return on investment within 9 months, benefiting from cost savings and reduced insurance premiums—consistent with findings that telematics ROI can occur in as little as one month.

Key Takeaways & Next Steps

• Market Leadership: Thailand's fleet management market is growing at a 12.59 % CAGR, so early adopters of AI‑powered MDVRs can differentiate on safety and efficiency.
• Regulatory Alignment: Aligning with Thailand's Fifth National Road Safety Master Plan—which targets a 30 % reduction in fatalities by 2030—positions fleets for potential incentives and compliance benefits.
• Scalability: Client T plans to expand ED02R deployment to its cold‑chain and last‑mile vehicles, leveraging AI analytics for route optimization and predictive maintenance.